TUXIAOYE
兔小野 | Brand strategy positioning＆Brand image building
TUXIAOYE
Project background
中式麻辣烫与江湖风格的创新融合，以兔子拟人化作为IP打造差异化，并将“秘制配方"作为核心卖点，希望给消费者传达一种更具武侠江湖风味的麻辣烫品牌形象。
Services
Project team
Project Leader:Vicky
Chief Designer:Vicky
Project members:Jackie Chao
Project achievements
Application display
Customer information
Client
兔小野
Service
Corporate and Brand image building
Time
2023
