MR,LO0NG
蜀小龙 | Brand strategy positioning＆Brand image building
MR,LO0NG
Project background
烤肉第一品牌牧哥IP如何去塑造呢？
整个团队聚在一起做出了思考
传统的烧烤师傅？有阅历的年纪，成熟的烧烤功夫？似乎还欠缺些什么
憨厚可掬？安全感十足？嘴里时刻大大咧咧念叨着再来一盘？
好像这样更靠谱些~
这个时代的餐饮安全感是什么呢？
第一，食材新鲜安全可追溯，
第二，便宜实惠别太贵
那么安全可靠，憨厚可掬的厨师形象，既代表食材的安全性，又代表着实惠。
新鲜肉，放心大胆的吃，味道更是一流；
最重要的是，大口吃肉，放肆喝酒的市井气氛，妥妥的安全感。
How to shape the first barbecue brand Muge IP?
The whole team got together and thought
Traditional barbecue master? Experienced age, mature barbecue skills? There seems to be something missing
Simple and honest? A sense of security? Always talking about another dish?
It seems that this is more reliable~
What is the sense of food safety in this era?
Services
Project team
Project Leader:Mogen
Chief Designer:Pluto
Project members:Pluto、Vicky、Ton
Project achievements
Application display
Customer information
Client
蜀小龙
Service
Corporate and Brand image building
Time
2021.8
