SOFU

SOFU | Brand strategy positioning&Brand image building

JINGYICase → SOFU

SOFU

Project background

融汇茶饮文化,紧追市场潮流。

针对现代社会“生活有压力,精神常奔溃”的现状,创始人从心出发,带领着团队研磨打造健康营养的便捷饮品,创造了“梳芙”品牌,衷心希望在烦躁有压力的学习工作生活中创造一片净地,能够让大众体验到身心愉悦的茶饮净地。

梳芙,让你体验更健康、更放心、更营养、更便捷、更时尚的服务。

梳芙将伴你身旁,摆脱桎梏,享受舒服。


In view of the modern society "often active in life have pressure, spirit" of the status quo, starting from the heart, founder grinding led the team to build healthy, nutritious and convenient drinks, created the comb "dove" brand, sincerely hope that in the agitated face pressure of study work life create a net, can let the public net to experience the pleasure of body and mind of tea.

Comb, let you experience more healthy, more assured, more nutritious, more convenient, more fashionable service.

Comb will be at your side, free from bondage and comfortable.


Services

Project team

Project Leader:Mogen

Chief Designer:Vicky

Project members:Pluto



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Project achievements

主要目标人群: 18-40岁青年群体,学生,普通白领、工薪一族 消费者特征: 追求时尚,需要放松、缓解压力,追求享受,有自己的消费预算 品牌定位: 成为平民品牌中的高端品牌,打造产品与生活的舒适圈 使命论述: 专心于品牌服务,严格把控产品用料品质,深研当地品客心理需求,从而打造出与生活紧密联系的产品,创造社交舒适圈。

Application display

Customer information

Client

SOFU

Service

Brand strategy positioning&Brand image building

Time

2021.6

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