ANDEAN CONDOR

ANDEAN CONDOR | Brand strategy positioning＆Brand image building

JINGYI → Case → ANDEAN CONDOR

ANDEAN CONDOR

Project background

Taking inspiration from the Andean Condor, the emblematic creature representing our company name, we have abstracted its distinctive wings and combined them with the number "1" to form the letter "E" in our brand name. Thiscreates a visual symbol for our company,, representing our vision of supporting customer growth, soaring to newheights, and achieving industry excellence.aiming to be number one

The logo adopts a bold, sans-serif font design, highlighting the company's unique and robust character, The dynamicand open-close font adds a touch of agility, conveying a sense of stability while being open and inclusive, with aglobal perspective in mind.

Using technology blue as the primary color, symbolizing the future, professionalism, and reliability, showcases thecompany's core values of providing solid expertise and a broad perspective to its customers. Hope green serves asthe secondary color, signifying hope and expressing the company's commitment to progressing hand in hand withits customers towards a shared, uplifting future.


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Project team

Project Leader:Vicky

Chief Designer:Vicky

Project members:Jackie Chao

Project achievements

Taking the first letter 'A' of the company name as the creative starting point, combining it with the iconic directional element 'arrow' to form wings, creating a visual symbol for the company while expressing company supporting clients togrow/fly high and playing the role of a reliable partner with solid experience and a macroscopic view in the footwear & apparel retail industry. The logo is crafted with a bold, sans-serif font design, accentuating the firm and robust identity of the company. The dynamic and responsive font adds a touch of agility, balancing stability with an open and inclusive demeanor, with a globalperspective in mind to serve worldwide Using Pine Green as the main color, expressing the company's resilience and trustworthy unigue qualities. Vibrant Orangeas the secondary color, symbolizing vitality, enthusiasm, and creativity, conveying the company's commitment to advancing hand in hand with customers with a sincere heart, co-creating a bright future!

Application display

Customer information

Client

ANDEAN CONDOR

Service

Corporate and Brand image building

Time

2023

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