JOYME
着迷 | Brand strategy positioning＆Brand image building
JOYME
Project background
joyme着迷，以品牌logo为视觉锚点，设计品牌独有的超级符号，统一色调，统一色彩，统一图片调性，让每个包装互相产生关联效应，达到矩阵效果，从而影响消费者的潜意识，产生品牌好感。要让这种好感转移到品牌上，而不是产品上。
Services
Project team
Project Leader:Vicky
Chief Designer:Vicky
Project members:Jackie Chao
Project achievements
Application display
Customer information
Client
着迷
Service
Product and Service experience building
Time
2023
